Targeted advertising

It’s a type of advertising, also online. It’s aimed at an audience with certain characteristics, based on the product or the person promoted by the advertiser. These characteristics can be demographic, focused on economic status, age, race, generation, education, and income level, … Or they can also be psychographic oriented, based on the norms and values, attitudes, personality, lifestyle, and interests, … of a customer.

It may also be based on customer behavior, such as search and purchase history and other recent activities. Targeted advertising is focused on certain characteristics, only the people who have an interest in these characteristics will receive the message. 

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Grow your real estate website with our tips, strategies and the latest trends.

5 reasons why your real estate portal needs a chatbot

5 reasons why your real estate portal needs a chatbot

Chatbots are becoming very important parts of our lives. Right from Facebook Messenger, to Skype to phones – we talk and interact with them more than ever before. In this article, we will go through the 5 main reasons why every real estate portal should have a chatbot.

What is it like to be an intern at Co-libry?

What is it like to be an intern at Co-libry?

Jasmine is a communications student and Atef is a marketing student. They have been working with us for 4 weeks now, so we decided to ask them some questions about how they are experiencing their internship so far.

The impact of COVID-19 on the online real estate market

The impact of COVID-19 on the online real estate market

Due to technological improvements, the real estate industry is changing. We were wondering what impact the Covid-19 crisis had on these changes. We spoke with several experts in the real estate sector over the world to get some insights into this topic.

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