Targeted advertising

It’s a type of advertising, also online. It’s aimed at an audience with certain characteristics, based on the product or the person promoted by the advertiser. These characteristics can be demographic, focused on economic status, age, race, generation, education, and income level, … Or they can also be psychographic oriented, based on the norms and values, attitudes, personality, lifestyle, and interests, … of a customer.

It may also be based on customer behavior, such as search and purchase history and other recent activities. Targeted advertising is focused on certain characteristics, only the people who have an interest in these characteristics will receive the message. 

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Grow your real estate website with our tips, strategies and the latest trends.

The best AI use cases in real estate

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In this article about the best artificial intelligence use cases in real estate, we wanted to give you a simple summary of all the AI blogs and use cases we have.

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In the previous article, we went over the four biggest data struggles that real estate portals are facing today.
But how exactly should you solve those issues? Read everything about it here:

Discover the biggest data issues in online real estate

Discover the biggest data issues in online real estate

Throughout our years of experience working with data from multiple real estate portals and websites, we have identified the four biggest data struggles and compiled everything we know about those issues in this article.

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