Targeted advertising

It’s a type of advertising, also online. It’s aimed at an audience with certain characteristics, based on the product or the person promoted by the advertiser. These characteristics can be demographic, focused on economic status, age, race, generation, education, and income level, … Or they can also be psychographic oriented, based on the norms and values, attitudes, personality, lifestyle, and interests, … of a customer.

It may also be based on customer behavior, such as search and purchase history and other recent activities. Targeted advertising is focused on certain characteristics, only the people who have an interest in these characteristics will receive the message. 

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