Listing recommendations
Most real estate portals and websites have a great search functionality used by visitors to find houses and apartments. However, these marketplaces lack support for browsing and organic discovery.
User problem
Prospective buyers need a better way to discover listings beyond the classic search.
Business opportunity
Recommended listings help real estate portals and websites generate leads by surfacing relevant listings to buyers & increase user experience.
Problem
Sergio from Madrid recently began to search for a new home. He is looking for an apartment, in the city center of Madrid, between €450.000 – 500.000.
After a few days of browsing, he’s starting to get frustrated since he didn’t found a 100% match.
He decides to give up as nothing in Madrid is suitable for him.
Solution
Sergio is in love with the portal’s new recommendation feature. He got a recommendation for a beautiful apartment at the edge of the city center.
At the end of the page he sees some similar listings, which aren’t city center either but have a lot of potentials. He now discovers new neighborhoods and types of listings that he wouldn’t have considered before.
Sergio quickly identifies an apartment at the edge of the city center and decides to visit it.
Solution
Sergio is in love with the portal’s new recommendation feature. He got a recommendation for a beautiful apartment at the edge of the city center.
At the end of the page he sees some similar listings, which aren’t city center either but have a lot of potentials. He now discovers new neighborhoods and types of listings that he wouldn’t have considered before.
Sergio quickly identifies an apartment at the edge of the city center and decides to visit it.
Takeaway
Prospective buyers need a better way to discover listings on a real estate website beyond the classic search.
They are used to get a hyper-personalization experience on platforms such as Amazon and Netflix.
Recommended and similar listings also help real estate portals and websites generate more leads by surfacing relevant listings to buyers.
REQUEST YOUR DEMO
Improve your user experience now
Start today!
REQUEST YOUR DEMO
Improve your user experience now
Start today!