Pop-ups and personalized listing offers for Hillewaere
Artificial Intelligence – User-tracking – Listing recommendations
Client: Hillewaere
Challenge: Increase pop-up conversion rates, improve lead capturing and get more listing inquiries.
18X
increase in pop-up conversions
466%
increase in lead capture
20%
email click rates
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Who is Hillewaere?
The Hillewaere Group’s mission is to optimally advise its clients in acquiring, managing, protecting, and furnishing their real estate.
And to do so in a service-oriented and proactive way.
Hillewaere constantly strives for innovation within the sectors in which the Group is active to optimize the quality and speed of its services. Hillewaere Holding controls the different companies.
Goals
- Convince homeowners
The more people Hillewaere has in their lead database, the easier it gets for them to convince homeowners to list their property with them instead of a competitor. Growing this database is thus essential to growing their business. - Faster deal cycles
The faster and easier a searcher who’s looking for a new property finds their match the faster the deal cycles are. Which also has a big impact on the potential growth of their business. - Improve retention
Customer experience and retention are key for every website. This is, even more, the case for a real estate website. Because every searcher for a property might become your homeowner client in the future.
Further growing traffic on a real estate website is expensive so the better the retention the lower the costs. - Business insights
Gaining business insights wasn’t the main goal of our collaboration, but because of the insightful data visualizations, this was a nice extra feature. Because of this Hillewaere was able to learn where to focus its effort concerning acquiring new listings, marketing, and the product roadmap.
“Co-Libry helps us to make the search for a new home even easier for our clients. They offer our end customers the peace of mind of always being the first to know in addition to increased lead capture for us.”
Michiel Van Hove, head of tech at Hillewaere
Solution: Exit pop-up for hot prospects
Fear of missing out is key to growing a lead database, especially when people are searching for their new home. And the easiest way to trigger this is by a pop-up. But being too pushy with your communication has a negative brand image effect.
Because of Co-libry’s real-time user tracking and insights, Hillewaere is now able to show its pop-up to the right website visitors.
Doing so, Hillewaere is not only increasing the pop-up conversion rate but they are also growing their database with highly qualitative leads.
Solution: Exit pop-up for hot prospects
Fear of missing out is key to growing a lead database, especially when people are searching for their new home. And the easiest way to trigger this is by a pop-up. But being too pushy with your communication has a negative brand image effect.
Because of Co-libry’s real-time user tracking and insights, Hillewaere is now able to show its pop-up to the right website visitors.
Doing so, Hillewaere is not only increasing the pop-up conversion rate but they are also growing their database with highly qualitative leads.
Solution: Personalized listing offer
The first step in this process is the implementation of the Co-libry user tracking. Single user-behavior such as clicks, viewed images, viewed pages, contact form requests, and more are captured.
Based on this information, we built an intelligent personal user-profile. This profile takes into account what kind of actions a user undertook and will accordingly assign weights (which will differ from user to user) to their actions with a particular listing.
With this profile, our system knows precisely what type of listings the user is looking for and how likely they are to buy or rent.
If a new property matching the user profile is listed, these users get an instant email or push notification. Result? The visitor clicks on the listing and is back, browsing on the website of Hillewaere.
“They created a highly personalized search profile for each visitor of properties on our website to find the right ‘match’. Via the ‘House-Alert’, we now send them the latest new properties live via mail, SMS or browser notification.”
Michiel Van Hove, head of tech at Hillewaere
Results
With the help of Co-libry, Michiel and his team were able to boost conversions of their pop-up, improve lead capturing and get more listing inquiries. Going forward, Hillewaere is evaluating the other Co-libry solutions such as our auto-generated SEO pages. They want to further processes and organization in a data-driven and predictable one.
Other benefits are:
- An extra USP to convince homeowners to list their listing with them. Because now they can go to homeowners and assure them when the listing goes live, 10-20-30 emails will be sent to people with a high interest in their listing.
- Better targeting of homeowners to list their property, improving the searchers’ preferences with available listings.
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